Joy is a strategic marketing specialist who helps B2B service business owners, in Accounting, Legal, Healthcare, Supply-Chain & Infrastructure Engineering, Executive Training & Coaching industries, to impact and influence the perception of how humans see business from a content, technology, and business growth perspective by using marketing.
Resulting in marketing becoming the strategic differentiator for the business. An advantage that simply cannot be copied or imitated.
For a brand it is all about engagement. That is what creates the preference.
Joy focuses on creating emotive employee engagement internally by building personal brands that share their stories and message in a personalised voice. This provides authenticity & credibility that results in a growing a community which chooses to interact, engage, and refer business to the brand.
It is how Joy helps business owners to use their marketing to humanize their business.
He is the Founder & Principal Consultant of Humanizing Business which is a strategic marketing advisory company.